Madison Reed: My project with a partner and an at-home hair coloring company
What the client came to us for: to explore redesigns of their how-to page focusing on the mobile browser
What we made: http://invis.io/PE9LQDZRY#/205095746_Homepage
I came in not knowing anything about hair coloring, and we closed this project knowing the hair coloring experience like the back of our hand. In this project, I took charge in user research, which we did through surveys, usability walkthroughs, and user interviews.